About Emily Clarke - Independent UK Online Casino Expert

1. Professional Identification

I'm Emily Clarke, and I review online casinos for UK players here at suprgames.com. Day to day, I pull sites apart: who's behind them, who licensed them, and how likely you are to see your money again. You shouldn't have to learn about hidden terms or slow withdrawals the hard way, after your own cash has gone in. The idea is simple: you shouldn't only spot the hidden terms or payout risks after your money's already gone. That sinking feeling? I want you to skip that bit.

For the past 4 years I've focused on iGaming reviews for the UK market, with a particular obsession for one thing most players only think about when something goes wrong: licensing transparency. If there is a UK Gambling Commission (UKGC) entry, I read it from top to bottom. If there isn't, I say so clearly and in plain English, and I spell out what that means for you as a UK player in terms of protection, complaints, and risk instead of leaving you to guess. When I look at brands built around offers like "super-game-united-kingdom", I don't start with the bonus size. I start with company records, regulator registers, cross-border rules, and a simple question: are they even allowed to target people in Britain?

I'm based in Greater Manchester, and I write independently, without taking instructions from operators or letting marketing departments tidy up my conclusions. That independence, mixed with a slightly stubborn habit of reading regulator fine print on a Friday night instead of switching off like a normal person, is what makes my work on suprgames.com a little different. My aim is to sound like the mate you'd ask in the pub, not a glossy casino advert.

2. Expertise and Credentials

If you follow the UK online gambling scene for a while, a pattern pops up. The adverts shout about "fun" and "VIP treatment". The small print, quietly, decides whether you ever see your withdrawals and how much control you really have. I ended up on the small-print side on purpose, after a few grim examples convinced me that this is where your safety actually lives.

I specialise in online casino analysis and reviews with a focus on issues that genuinely matter to UK players:

• Checking the UKGC licensing status of operators using the official public register and confirming whether they are legally allowed to offer remote gambling to people in Great Britain
• Cross-checking non-UK operators with authorities such as the Belgian Gaming Commission - for example, the B+ licence held by the company behind "super-game-united-kingdom" - when they're involved
• Explaining what "not licensed in the UK" means day to day - no IBAS, no FSCS-type safety net, and very few options if an offshore casino stops paying or stops replying
• Breaking down casino terms and bonus conditions into plain, UK-friendly language that someone glancing at their phone on the bus can actually understand

I come at this from a data angle. I look at return-to-player (RTP) figures, volatility, and simple stats - not "systems" or "surefire" tricks. My day-to-day work involves reading UK Gambling Commission guidance, following updates from BeGambleAware and similar organisations, and keeping track of evolving rules around non-UKGC-licensed casinos and cross-border gambling restrictions. I care about how things actually work, not how casinos want them to look in ads. I used to skim the terms like everyone else - until I hit a couple of nasty surprises and started reading them properly.

I am an independent gambling reviewer, not an operator, and I'm not employed by any casino I write about. That separation is crucial. It means I can plainly say that the company behind "super-game-united-kingdom" is Tonalty Amusement N.V., licensed in Belgium on a B+ permit, but not licensed by the UKGC for remote gambling, and then explain what that actually implies for British players who might otherwise assume that a "UK"-branded site is automatically regulated at home.

3. Specialisation Areas

The longer you follow this industry, the clearer it becomes that "online casinos" are not one single topic. From a UK perspective, the details matter: which regulator is in charge, what kind of games are on offer, and how the site treats deposits and withdrawals in real life. My work narrows in on a few key specialisms that UK players repeatedly ask about in emails and through our contact us page.

First up is UK market regulation and player protection. That's where I spend a lot of time because it's where the real guard rails sit for British players:

• UK Gambling Commission rules and how they compare with frameworks such as the Belgian Gaming Commission that licenses operators like Tonalty Amusement N.V.
• The practical difference between playing with a UK-licensed operator and a site that is licensed elsewhere but not by the UKGC, especially around dispute resolution and affordability checks
• What it means when a site has no UK legal footprint, as is the case for Tonalty Amusement N.V. in the UK, and how this affects your rights if something goes wrong

Second, I specialise in the casino game categories that UK players actually use on a day-to-day basis:

• Online slots - RTP, volatility, bonus rounds, and how these features behave over the long term, not just during a lucky streak
• Table games - blackjack, roulette, and similar classics, where I look at the real house edge rather than the "almost even" impression some adverts try to create
• Live dealer games popular in Europe, where studios may sit in one country, the licence in another, and the players in the UK, which raises cross-border licensing questions

Third, I examine bonuses, payment methods, and software providers, all of which can quietly shape your experience long after the first deposit:

• Bonus terms (wagering requirements, maximum win caps, time limits, country restrictions) rather than just headline percentages and "up to" amounts
• UK payment methods - debit cards, bank transfers, e-wallets, and other popular options, and how they interact with operators that sit completely outside the UK regulatory system
• The reputation of software studios and how they handle RTP settings, fairness testing, and game certification

When you look at games, bonuses, payments, and regulation side by side, you get a much sharper sense of how risky or worthwhile a site really is for UK punters. In every review on suprgames.com I try to move beyond "is this site fun?" to "what does this actually mean for a UK player's money, time, and wellbeing?" so you can see the whole picture, not just the shiny bits.

4. Achievements and Publications

I am not a conference-stage personality or a social media influencer. I'm a working analyst, not a headline act. Any impact I have shows up in the detail of the guides and reviews on suprgames.com and in the questions people send over before they hit "deposit". If something I've written makes you stop, double-check a licence number, or read the withdrawal terms properly before joining, that's exactly the kind of small win I'm aiming for. One of my favourite emails was from a reader who walked away from an offshore site at the last minute after checking the regulator I'd flagged in a guide - no drama, just money quietly saved.

On suprgames.com, my work underpins key sections such as:

• A structured guide to bonuses & promotions, where I explain how UK wagering rules interact with offshore licences, and why especially generous offers on sites that look like "super-game-united-kingdom" deserve an extra careful read.
• An in-depth overview of payment methods for UK casino players, covering processing times, reverse withdrawal policies, chargeback risk, and what happens when you move money to an operator without UK banking protections.
• A dedicated responsible gaming section, where I walk through practical tools, from deposit limits and time-outs to external help such as BeGambleAware and self-exclusion services like GAMSTOP.
• Clear explanations in our sports betting content about how UK rules differ when you bet with firms that operate entirely outside the UKGC framework and what that means for you as a punter.

Across the site, I focus on making sure that each article adds something concrete: a question you should ask customer support before you sign up, a licence number you should check for yourself, a clause that should make you pause before you click "accept". The goal is not to flatter operators but to equip readers with enough information to make a sensible choice.

5. Mission and Values

My mission on suprgames.com is straightforward, even if it doesn't always match the marketing tone of the wider industry: tell UK players what they need to know, not what the operator would prefer them to focus on. That applies whether the site I'm looking at is UKGC-licensed or an offshore brand built around offers that look like "super-game-united-kingdom".

To back that up in practice, I try to follow a handful of clear principles:

• Unbiased, honest reviews - If a site is not licensed by the UKGC, I say so clearly, including when reviewing brands connected to offers such as "super-game-united-kingdom" and their Belgian B+ status, and I explain what that means for a British customer.
• Responsible gambling first - I treat gambling as a high-risk leisure activity, never as a way to earn a steady income. In my articles I consistently point readers towards responsible gaming tools and independent help such as BeGambleAware and GAMSTOP when needed.
• Transparency about affiliate relationships - If suprgames.com may earn a commission when you click a link and sign up, that relationship should be disclosed, and it should never override my recommendation to avoid a site that I consider unsafe or unsuitable for UK players.
• Regular fact-checking - Licence numbers, ownership structures, bonus terms, and regulatory statuses can and do change. I revisit higher-risk reviews, particularly for non-UKGC operators, to keep information aligned with current public registers and site behaviour.
• Legal compliance and UK player protection - I look at operators through a UK law lens. If they'd be breaking UK rules without a UKGC licence, I spell that out and talk through the likely consequences for players.

If there's one point I hammer home, it's this: casino games and sports betting are entertainment that can get expensive fast, not a steady way to make money. You should only ever gamble with money you can comfortably afford to lose, and if the fun stops or you notice the warning signs described in our responsible gaming information, it's important to step back and seek support sooner rather than later.

6. Regional Expertise - Focus on the UK

Writing from Greater Manchester, I don't see online gambling as some abstract industry. It's part of everyday life here - a Saturday acca, a cheeky in-play bet during the football, or a few spins on a slot while the telly's on. That day-to-day reality matters when you review a site that markets itself to UK players but sits under a completely different regulatory system abroad.

My regional expertise includes:

• Close familiarity with UK gambling laws and regulations, including UKGC licensing requirements, advertising standards, source-of-funds checks, and the restrictions placed on unlicensed remote operators.
• An understanding of UK banking and payment habits - from debit cards and bank transfers to e-wallets - and how British banks increasingly treat gambling transactions, especially when they involve offshore entities.
• Awareness of UK cultural attitudes to gambling: the fine line between "a bit of a flutter" and serious harm, the public concern after high-profile problem-gambling cases, and the growing focus on affordability and safer gambling measures.
• Regular consultation of official sources such as the UK Gambling Commission public register, the Belgian Gaming Commission database (including the specific B+ licence used by the company behind "super-game-united-kingdom"), and information about dispute-resolution services such as IBAS - including situations where these services are not available.

So when a brand positions itself to UK players as "Super Game UK" or "super-game-united-kingdom" but in reality relies on a Belgian B+ licence and has no UKGC approval and no local legal footprint, I don't treat that as a minor footnote. I flag it as a structural risk for UK players, because without UK licensing, your rights and protections are far weaker if the operator behaves badly.

7. Personal Touch

For me, gambling sits in the "paid entertainment" bucket, like a night out or a streaming sub, and that's as far as it goes. I tend to stick with low-volatility slots and the odd quiet game of blackjack, usually with small, fixed stakes and a timer on my phone so a quick session doesn't quietly turn into an entire evening.

The rule I live by - and encourage readers to adopt - is simple: if you wouldn't be comfortable losing the entire balance in one sitting without changing your real-world plans or bills, then you're staking too much. There's no shame in walking away, lowering limits, or using the tools in our responsible gaming section to take a break. Casino games are designed so that, over time, the house wins; they are not an investment product and should never be relied on to cover regular expenses or debts.

8. Work Examples on suprgames.com

Within suprgames.com, my analysis appears across several key areas that UK readers rely on when deciding where, and whether, to play. I work closely with the rest of the editorial team to keep these pages practical and relevant, rather than just repeating marketing slogans.

• The homepage, which sets out our overall approach to ranking casinos, is built around the same licensing-first philosophy that I apply in every individual review and comparison.
• Our guide to bonuses & promotions uses real-world examples to show how wagering requirements, maximum cash-out limits, and country restrictions are applied in practice, including at non-UKGC sites that still advertise heavily to people in Britain.
• The payment methods section explains the pros and cons of different ways to move money, and highlights the extra risks of sending funds to operators without UK protections - something particularly relevant for brands structured like "Super Game" under Tonalty Amusement N.V. in Belgium.
• The responsible gaming page brings together operator-side tools (limits, self-exclusion, reality checks) and third-party support options in the UK. Those warnings about chasing losses, keeping play secret, or leaning on credit aren't just theory; they're based on real stories from British players, and a few of them still stick with me.
• Our detailed faq answers recurring questions from UK readers about topics such as non-UKGC casinos, how to verify whether a site is allowed to operate in Britain, and what steps to take if withdrawals are delayed or an account is suddenly closed.

When I analyse higher-risk brands or sites that closely resemble "super-game-united-kingdom", I focus on a few essentials:

• Confirming the actual operator (for example, Tonalty Amusement N.V.) and its registered address rather than relying on the marketing name alone
• Identifying the licensing jurisdiction and licence details and stating clearly that the operator is not licensed by the UKGC when that's the case
• Explaining the practical consequences in plain language: loss of access to UK dispute schemes like IBAS, no FSCS-style backup, and limited UK legal routes if things go wrong with withdrawals or account balances

What I'm trying to give you isn't just a pros-and-cons list, but enough context to decide if the site is worth your time and money. By the time you finish one of my reviews, you should be able to see the regulatory position, the financial risks, the responsible gambling tools, and the likely overall experience in one place, so you can judge whether the entertainment on offer is actually worth the trade-offs for you personally.

9. Contact Information

If you have questions about a particular operator, have spotted a licensing change, or want clarification on anything I've written, I'm always interested in hearing from UK players who are paying attention to the details.

The easiest way to reach me is through the site's contact us form - just mention my name in your message and it will be forwarded on. If you've spotted a licensing change or have a question about an operator, send a note via our contact page and mark it for my attention.

I read feedback carefully, especially when it highlights issues with operators that claim to target UK players without holding the appropriate licence, or when someone shares a worrying experience that might help other readers avoid the same problem. Keeping this conversation two-way helps me keep our information current and honest.

Last updated: January 2026. These are my words as a reviewer for suprgames.com, not marketing copy from any casino or gambling operator, and this profile is maintained with a little AI assistance to keep it clear and up to date for UK readers.

Professional headshot of UK casino analyst Emily Clarke, looking neutral and approachable.